Know the difference between SEM and SEO

Posted On Sep 14 2019 by

first_imgKeyword bids? Paid search? Semantic URLs? Terms associated with search engine marketing and search engine optimization tend to get tossed around in the publishing world. But SEM and SEO are important tools, helping publishers promote their Web sites through increased visibility in search engine results pages. While some consider SEO and SEM interchangeable terms, SEO is really the first step in search engine marketing, allowing for broad-reaching (usually free) Web site promotion. SEM not only includes SEO tactics but methods for immediately increasing a site’s traffic and visibility through paid inclusion (paid addition of a site to a search engine), paid advertising, and pay-per-click (text-only ads controlled by the advertiser).“I think in the last couple of years, companies were working through the first generation of tactics, but now with more of a track record and advanced analytics that show where traffic is going, they can better target their efforts and look at the business model and ROI of their SEO and SEM activities,” says Dan Weiner, managing director at Red Bricks Media New York, a search and performance marketing agency working with major publishers.Relaunch for SuccessWomen’s business magazine Pink plans to relaunch its site in early December. With this relaunch comes a redesign, which Pink’s digital agency, 360i, will rely on to bolster the magazine’s online prominence through SEO. Pinkmagazine.com’s homegrown CMS is optimized for search, says James Yancey, 360i Atlanta’s managing director, with content indexed more regularly than on other sites. “All of the URL structures on the site are clean,” he says. These “clean,” or semantic, URLs identify a piece of content by its key word and title, instead of just as a series of numbers and letters that normally appear. “While it may look more simplistic in structure, this is actually very technical,” Yancey says. Implementing semantic URLs at relaunch will make it easier for search engines to find content categorically through Pink’s CMS.Multiple Titles, One Domain Next year, Incisive Media plans to redesign its b-to-b vertical markets—legal, commercial real estate and interactive marketing—according to vice president of digital media Alex Kam.Incisive’s URLs, while not semantic like Pink’s, have the additional issue of a single domain structure with multiple titles (New York Law Journal, Legal Times) under the category of law.com. Kam says Incisive is looking to promote individual brands and use semantic URLs to reinforce brand value and user recall. “Using law.com as our legal domain has complicated our ability to build our online brands and hampered our search engine rankings,” he adds. “A smarter URL strategy will create visibility on the search engines, which will generate more user clicks, and therefore more page views.”As far as page navigation is concerned, Weiner says, “Rather than thinking only about navigation from their site’s front page, publishers have to realize that more than 50 percent of readers may be jumping from a Google search box directly into a section deep within the site.” This calls for smart page design—appropriate headers, titles, branding and cross-links on each page, with calls to action made visible, even on deep pages—enabling every page to act as a “home” page.Makes Images “Findable”Many publishers pride themselves on their images and photography, but Google can only read images in html. “Pink has a lot of text images on its site but search engines can’t read them,” says Pink Web editor Taylor Mallory. “Our new site will have images in html format, making them more easily found by search engines.” Monetize PlatformsPink’s offline platforms have a direct effect on page views. “When we do media stuff—TV, radio and events across the country—we see [traffic] really spike,” says founding editor Cynthia Good. Weiner cites two practices for linking offline platforms to your site: 1. Target keywords and ad copy allowing it to “capture” searches driven from those channels; 2. Implement tracking and analytics to measure cross-channel lift. Without this, the  impact may be mixed with other activity and hard to assess.Conde Nast, Hearst and Time leverage search campaigns for subscriptions and traffic to align with ad sales, monetize pages with high CPMs, and drive incremental volume to key programs. Consumer Engagement“While subscription programs drive the purchase of a physical product, many online consumers are looking for content in that same online channel,” Weiner says of publishers that began with subscription programs, but are now expanding to drive traffic to specific content areas. More targeted keywords, like “dating advice,” drive consumers to relevant areas of the site, whereas brand terms like magazine titles work better for subscription acquisitions. Some larger publishers have expanded from paid search to support subscriber acquisitions (to include customer engagement and traffic), and augmented natural search SEO efforts.Kam’s goal is to increase Incisive’s traffic at least 10 percent by 2010. “The more people that come, the more money we make and the more we can invest in search.”last_img read more


Fords new airbag design is called the bow tie but dont tell

Posted On Sep 10 2019 by

first_img 2019 Toyota Prius AWD-e review: A thrifty hybrid with more grip Tags Ride in the back seat at your own risk 8 Photos Now playing: Watch this: Ford Post a comment 2:09 2020 BMW M340i review: A dash of M makes everything better The bow-tie airbag gets its name from the two wing-like airbags that fire from the sides of the vehicle’s steering column and supplement the central steering wheel-mounted bag. Ford Airbags meant to protect the driver of a vehicle have been standard equipment in vehicles for ages, and during that time, they’ve saved countless lives. But they’ve mostly relied on a standard design and haven’t necessarily changed all that much down the years.That seems to be changing though — Honda recently unveiled a new airbag design, and now Ford appears to be turning up to the party with an application for a patent filed on Aug. 22 on something that it’s calling the bow-tie airbag.If you read “bow-tie airbag” and thought that the folks over at the General probably don’t love that, we’d bet you’re right, but the name is more descriptive than you might think. Based on drawings in the submitted application, the bow-tie airbag supplements the steering wheel hub-mounted bag by sending two airbags out of either side of the steering column, both of which are tethered together.These bags, when viewed head-on look like a bow tie, hence the name. But they’re designed to catch the driver’s head in the event of a side impact or offset crash before it can glance off of the central airbag and into either the vehicle’s A-pillar or the dashboard, or rotate in a way that causes further injury.It’s a pretty cool-looking system, and the idea seems sound, especially when paired with the now nearly ubiquitous side curtain airbags. Of course, it’s important to point out that just because a manufacturer applies for a patent on a design, it doesn’t mean it’ll see production. Though, in this instance, we hope that’s not the case. 0 Share your voice 2020 Hyundai Palisade review: Posh enough to make Genesis jealous Auto Tech Car Industry More From Roadshow Hit the dirt, but not too hard, in the Ford Ranger FX2 off-road package Patents Fordlast_img read more


Evaru movie review and rating from audience Live updates

Posted On Sep 5 2019 by

first_imgRelatedEvaru movie review and rating from audience: Live updatesSaaho pre-release event details revealed: Prabhas, Shraddha set to meet 100,000 fansSreemukhi warns Rahul against touching her: Here’s how Bigg Boss Telugu 3 viewers reactedPrabhas reacts on comparison with Aamir, Salman and Shah Rukh KhanBigg Boss Telugu 3 vote: These 7 contestants nominated for elimination from Nagarjuna’s show in week 4 Director Venkat Ramji’s Telugu movie Evaru starring Regina Cassandra, Adivi Sesh and Naveen Chandra has receved positive review and rating from celebs, critics and audience around the world.Evaru is a crime thriller drama film and Abburi Ravi has written the script and dialogues for the movie, which has been produced by Pearl V Potluri, Param V Potluri and Kevin Anne under the banner PVP Cinema. The flick has received a U/A certificate from the censor board and its runtime is 1.58 hour.Evaru movie story: The film is about rape victim Sameera (Regina), who is charged with the murder of top rank police officer Ashok (Naveen Chandra). When her husband does not help her, Sameera decides to deal with the case herself and she shells out big bucks on corrupt cop Vikram (Adivi Sesh) to help her. As he delves deeper, Vikram finds the case spiralling into a dark tale filled with unexpected surprises.Analysis: Evaru has a brilliant script, which has several twists that keep you engaged and engrossed from beginning to the end. The climax is very interesting, say the audience and celebs.Performance: Regina Cassandra has a double-edged role and she has given her carer best acting, which is one of the highlights of Evaru. Adivi Sesh has delivered performance and his confrontation scenes with Regina are among the attractions of the film. Naveen Chandra, Murali Sharma and others have also done good jobs, say the viewers and celebs.Technical: Evaru has brilliant production values and picturisation, background score, action, special effects are the attractions on the technical front, add the audience and celebs.Evaru movie review live updates: We bring you some celebs and audience’s response on the film shared on Twitter. Continue to see their reactions.Actor Sundeep Kishan: Mr.Goodachari @AdiviSesh how…how I say..and every single time @ReginaCassandra papa this is your best performance to date and you looked @Naveenc212 soo happy for you ra..fab work in the film.. @PVPCinema congrats guys ❤️#Ramji #EvaruActor Vennela Kishore: #Evaru ..From beginning to the end it completely took over my mind with its sharp twists. .Engaging n Engrossing..was tuned n glued to the screen not wanting to miss out on what is being presented.. I thought I had it all figured out, but…. @AdiviSesh wala punchActress Eesha Rebba: #Evaru is Thrilling! Suspenseful!!Gripping!!! Absolutely Enjoyable. Loved It.. It’s a hattrick 4 @AdiviSesh n @reginacassandra is fab congrats n all da best 2 entire team @ramjivv @Naveenc212 @murlisharma72 @abburiravi @SricharanPakala @Garrybh88@Vamsi_P1988 @PVPCinemaDirector Mahi Vraghav: #Evaru is engaging and interesting. Got enough twists to hold for a thriller and the climax has the right emotional touch. Congratulations @PrasadVPotluri @PVPCinema @AdiviSesh @ReginaCassandraFilmmaker Madhura Sreedhar Reddy: Just watched a breathtaking and top notch thriller #Evaru. Amazing performance by @AdiviSesh. U make us very proud with every movie. Great stuff from @ReginaCassandra and @Naveenc212 . Hearty congratulations @PVPCinema and director @ramjivv. ✌️idlebrain jeevi @idlebrainjeevi #Evaru – An edge of the seat thriller with many twist and turns.Especially the climax. @AdiviSesh did it again.He Surprises everytime with something unique. @ReginaCassandra’s bestest performance till date. Well done..@Naveenc212 was fab. Good job by #VenkatRamji Varun Kilaru @varunkilaru #Evaru – For people familiar with the premise of an unreliable narrator, the twists should be easy to read. The film puts its full focus on twists and is void of a solid core, making me indifferent to the proceedings! Regina holds the film together and makes it a decent watch! #Evaru interesting thriller with twists and nice screenplay @AdiviSesh did a fabulous job and @ReginaCassandra was perfect fit in the role. Director Ramji needs an applause Climax is next (link: http://level.Do) level.Do watch Regina Cassandra and Adivi Sesh in EvaruTwitter #Evaru a good flick with a splendid performances by @AdiviSesh & @ReginaCassandra. Who watched #theinvisibleguest or #Badla may not excite much. Bit change was made and it is sweet. Mind blowing stuff has been witnessed at the #Evaru screening today. @AdiviSesh Thank you for making us proud with your work. And congratulations on your double hat-trick(including Ami Tumi). @ReginaCassandra you’ve shown your mettle yet again. Kickass stuff! Suresh Kondi @V6_Suresh Have watched both #TheInvisibleGuest & #Badla. And liked both of them equally well. #Evaru is another adaptation. Indianizes a bit by adding drama and climax twist is good. It will be liked more by the people who haven’t seen the original. A different thriller by Sesh, PVP &team! All Questions are Well- Answered! #Evaru thrills u with twists & turns.. @AdiviSesh did awesome and @ReginaCassandra was Good. Though it’s remake..well made by Dir Ramji,he has done fair job.. Climax twist is interesting.. Let’s watch and Thrill.. MVPK @modalipratapcenter_img Thyview @Thyview R a J i V @RajivAluri #evaru is a fascinating watch. Gripping and engaging right till the end. Keeps you on the edge of your seat… please watch it to experience good cinema. #Evaru is a well-made thriller with engaging twists. @ReginaCassandra gives career-best. Superb BGM, Amazing climax. @Naveenc212 getting better with each film. @AdiviSesh has amazing screen presence .Don’t Miss #Evaru Decent 1st half Engaging – yes Surprising – Not much #Evaru with a superb reveal 2nd half comes to an end. 2nd half starts of well and halfway through the flow starts to fizzle out but then some excellent twists in the end makes up for it. A lot of ‘Oh’ & some ‘wow’ moments makes #Evaru AN ENGAGING THRILLER. Go for it…!!! Prasadam Raghu @RaghuStarMaa A V A D @avadsays Vamsi Kaka @vamsikaka Ravi_Teja_17 @Iam_Teja17 Sharath Chandra @SharathWho #Evaru is a must watch for people who love thrillers. The twist itself is worth the money. Riveting stuff #EvaruFromAugust15thlast_img read more


How the seahorse might have got its shape

Posted On Aug 31 2019 by

first_img This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. © 2010 PhysOrg.com More information: An adaptive explanation for the horse-like shape of seahorses, Nature Communications 2, Article number: 164 doi:10.1038/ncomms1168 Play Slow-motion replays of high-speed video recordings of the capture of copepods or mysid shrimp by, respectively, pipefish Syngnathus leptorhynchus, Doryrhamphus dactyliophorus, D. melanopleura, and Corythoichthys intestinalis and seahorses Hippocampus breviceps, H. abdominalis and H. reidi. Movie clips are slowed down 66 times, except for S. leptorhynchus (33 times slowed down). They illustrate pivot feeding in syngnathid fishes, which is characterised by a very quick dorsal rotation of the head followed by suction. Dr. Van Wassenbergh said the “bend and snap” technique used by the seahorse is vital for a species that is a weak swimmer because every extra millimeter means more food. He said the technique gives the seahorse a 20 percent larger strike zone than the pipefish.The pipefish swims around to catch its prey, and when prey is in sight it lifts its head slightly upwards and forwards to get its mouth close enough to suck the prey inside. The seahorses have an additional forward reaching component with its head (which is arched), meaning it straightens its neck to lift its head upwards, and so it can reach slightly further. This enables the seahorse to probe a larger volume of water for food while it waits for the prey to swim by, remaining stationary and with the tip of its tail attached to sea grass. Explore further Citation: How the seahorse might have got its shape (2011, January 27) retrieved 18 August 2019 from https://phys.org/news/2011-01-seahorse.html Seahorse – Hippocampus sp. Photo: Mohammed Al Momany, via Wikipedia.center_img Researchers, led by biomechanicist Dr. Sam Van Wassenbergh of the University of Antwerp in Belgium, wondered why the seahorse shape, consisting of a curled tail and striking arched head is so different from that of its relative, the pipefish, which is long, thin and straight like the ancestors of the seahorse.The scientists used a biomechanical analysis technique to study the shape and posture of the seahorse and pipefish and discovered that the seahorse can capture its prey of small shrimps and fish larvae at a greater distance from the eyes than the pipefish. They confirmed the mathematical analysis and computer animations with high-speed video footage of both types of fish in action. Dr Van Wassenbergh said the foraging behavior would have come first and then natural selection would favor those fish that had a larger strike distance. According to their research this created a selective pressure for the angle between head and trunk to increase.The paper was published in the journal Nature Communications. (PhysOrg.com) — The shape of the seahorse has long baffled marine scientists, but new research suggests the seahorse’s unique shape may have evolved to allow it to catch its food when it was further away. PausePlay% buffered00:0000:00UnmuteMuteDisable captionsEnable captionsSettingsCaptionsDisabledQuality0SpeedNormalCaptionsGo back to previous menuQualityGo back to previous menuSpeedGo back to previous menu0.5×0.75×Normal1.25×1.5×1.75×2×Exit fullscreenEnter fullscreen Male seahorses are nature’s Mr. Mom, researchers saylast_img read more