enterprise website target keywords for the user but less strong, the general enterprise website every day hundreds of traffic is very good. While the flow is base of enterprise website and the enterprise website is not the most important, the most important thing is the product of the turnover rate and the rate of customer consultation. So the website promotion method and website optimization method should be based on the service object and set the promotion of reasonable optimization strategy. The Shanghai dragon this time also optimizes several enterprise website, will analysis counseling, antecedents, and the turnover rate of visitors every day, according to the following optimization strategy experience analysis of the enterprise website, make enterprise website optimization.
three, website promotion strategy
enterprises of different industries need to website promotion strategy is not the same, such as some but not necessarily suitable for blog promotion forum promotion, the promotion for the promotion of micro-blog is not necessarily suitable for the classification of information. As in the end for what kind of promotion methods also need according to the customer’s habits and set different.
user experience consulting rate, to enhance the site’s PV we must first improve the user experience of the website. According to the users design for web pages is the basic work site optimization. Each industry has a specific group of users, we have to do is as convenient as possible and please these users, reach a deal. Summarize and analyze the information needed by the user, the user will be concerned about the information on the site of the most prominent place, don’t be stingy with pictures, a modified text easier to attract the user’s eyes. It is best not to let the user to find the information he wants, we should give him a direction to guide users to find the information. The enterprise website should be concise and atmosphere, let the user into the site will be able to remember the name of the company. There is some need to pay attention to details, such as web access speed, clear site structure, unique style, high quality web site content are all we need to continuously improve the place.
, a user experience strategyDirectly affect the site’s PV and
user search habits change so keyword optimization strategy we should change. Love Shanghai, love Shanghai related search drop-down box will affect the user’s search habits, we need to search every keyword analysis, timely correction is not conducive to the user search keywords. Through the analysis of small bright, find the daily consultation of customers, many are entering the site through the long tail keywords users. Although the target keywords can improve website traffic and consulting rate, but also quite fierce competition. And the long tail keywords competition is small, but has a lot of potential users. So in the daily keyword optimization strategy in the optimization of the long tail keywords is very important. We have to do is to set all the user may search the long tail keywords, optimize gradually, Many a little make a mickle. reach the final qualitative change. Is the effect of long tail keywords optimization, enter the site through the long tail word visitors than target keywords into visitors.
two, keyword optimization strategy