the development of any industry is on the basis of previous experience on the basis of the guest site has experienced several years of development, is now involved in this area of the webmaster, obviously feel Taobao money off the odds, why is there such a phenomenon? Many industries in the initial stage, all in one a starting line, after several years of experience, insist on down, most of the market is a veteran in battle, grasp the accuracy, profit predict degree, professional degree is not at first but it can not be mentioned in the same breath, said Taobao into the guest website no future, now do guest, still have a chance, just the success of the
time!The most common way of
marketing is funnel marketing. The so-called funnel type of marketing, in particular to do so, a guest post an offer on the Internet, this information has enough eye effect, such as the 1000 person to see this information, 100 people click on the link information to the site, and then 50 people have carefully read the information and content. The use of mobile phone, QQ, etc. I number and sales staff, 20 people finally completed the purchase behavior, this process is like a funnel filter layer, precipitation of the sales process of the minority, is the marketing funnel.
we saw above a set of data, in the process of marketing funnel in the premise of the discount, which attract the user’s click rate is 1/10, until the successful completion of purchase transactions, only 20 people, the final conversion rate is 2%. Most Taobao first set foot in the guest, do these 2% customers, but also some guest want to gain more customers and launched more products, ignore a problem, we say 2% is a relatively mature product average value, but also a promotion means, such as preferential release information, and make a certain number of the target users see, so, for the first time do escape guest webmaster, or a commodity more appropriate.
so, how to further expand the business guest? A mature guest website, absolutely not a commodity, but also not to blindly expand the product, we still in the earlier example, preferential release of information of a product, to gain access to the amount of 100 people, 50 user consultation, the final is 20 individuals to reach a deal. So, this time it is necessary to analyze the other 30 people what is the reason to give up buying it is the price, quality, or otherwise he needs. Now the commodity has diversified development, the same kind of products, according to different consumers, can be divided into high and low grade, if you think the price is a problem, then we can add some related products on the site, if consumers want to buy products and related products, so you can add related goods.
do a cooked product, and then, with this product as the core, continue to add related products, which is one of the most popular way to develop Taobao’s website. As far as possible to increase the conversion rate of 50 channels through the user, even if the increase to 4>